The Lightyears on your telly-box
3 December 2009 · Print This Article
So… the inaugural nationwide tour of Josh’s Band is now over. We’ve been to Birmingham, Bristol, London, Edinburgh and Manchester and played to (and with!) over 1,100 people. It’s been an incredible experience to be part of Josh’s core band and the general consensus is that all of this is merely the beginning.
Work on the track we wrote for the campaign – “Come With Me” – continues apace and it is due for release on a major record label in January. The final recording will feature hundreds of musicians and singers from all over the UK. The first advert (covering the dates in Birmingham, London and Bristol) has already hit your TV screens. The follow-up (covering Edinburgh and Manchester) is out next week.
Thanks to Josh for having us onboard and to all the fantastic performers who joined us on the tour. Josh will be making a guest appearance at our gig tomorrow night (Friday 4 December) at The Troubadour in Earls Court and it is highly likely that a mass singalong will ensue… hope to see you there!
What a pity you couldn’t have simply promoted yourselves as passionately as you have this somewhat shabby Mobile Phone Network. Perhaps then, individually, it would be possible to appreciate whatever talents you may have to offer – as opposed to the godawful; cacophonous dirge that you’re eagerly preparing to inflict upon every hapless listener of local radio over the next few months.
In answer to your comment, Baz, we’re an independent band and have actually been “promoting ourselves passionately” for over six years now. The Josh’s Band campaign has been one of the most exciting musical projects we’ve worked on. Admittedly it’s attached to a corporation and some people (presumably yourself included) don’t like that – but that’s your prerogative. Our perspective, however, is that this opportunity to perform and record with over a thousand musicians simply wouldn’t have existed without the initial push from T-Mobile.
All aspiring bands require support from large corporations to reach a mass market. This used to exclusively mean record labels but since the labels began to struggle, many large companies from various media sectors have become involved with promoting new acts. In other words, the difference between, say, T-Mobile and Sony BMG is in reality only semantic.
Evidently the song isn’t to your taste either but, you know, we’re cool with that. I mean, Led Zeppelin didn’t write tunes that everybody liked (they left that to the Bee Gees)…